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Posted by | June 5, 2018
Unifying our Story: Lessons on Creating and Implementing a Race-Class Narrative

A robust conversation about race is critical to converting the aspiration of a New American Majority into an energized and cohesive force. For the last year, Demos, Anat Shenker-Osorio (ASO...

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Posted by | May 22, 2018
How to Persuade and GOTMFV Online for Down-Ballot Races

With all the bluster and hype around Trump's digital strategy, it's hard to know what works online to persuade voters and get them to out to vote at a national...

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Posted by | May 22, 2018
Everything You Know about Voter Turnout is Wrong

Without effective intervention, 40 million people who voted in the 2016 election will won't cast ballots in 2018. These 40 million voters are overwhelmingly progressive: they're young, they're people of...

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Posted by | May 22, 2018
Progressive Donors: What Motivates Them and How to Reach Them

In the era of Trump and bad news overload, how do you create a conversation with a potential donor so they care about your key issue? What can you say...

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Posted by | May 22, 2018
Youth Rising: Letting Young People Lead in Winning

From the historic mobilization of young people for the 2017 Virginia election to the unmitigated organizing effort around Parkland and the nationwide fight led by young people against gun violence,...

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Posted by | May 22, 2018
Everything for Everyone: Abundance Messaging for Progressive Wins

The opposition wants us to believe there isn't enough of anything to go around. We know that's not true, but our messaging often reinforces the idea that there are not...

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Posted by | May 22, 2018
Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Back by popular demand! Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. Our exercise-based curriculum will help...

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Posted by | May 22, 2018
Beyond A/B Testing: Upping Your Digital Analytics Game

More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing, and making data-informed decisions. But is there more you could be...

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Posted by | May 22, 2018
Using SEO for Social Change, Profit and Fame

SEO is straight-up magical. It's free, easy and can drive millions of visitors to your website. We'll show you how we used SEO to secure top Google placement for almost...

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Posted by | May 22, 2018
Cutting Through Inbox Clutter with Mobile-First Email Design

Email remains the workhorse of any digital campaign—it drives smaller donations, grassroots actions, and audience engagement. But what makes your email program unique? How can you make sure your messages...

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