Marriott Ballroom 5/6

Posted by | May 31, 2013
Battleground Caucus: Minnesota

Want to know more about what’s happening in battleground states like Pennsylvania and Virginia? Curious about key races and major ballot initiatives coming up? Come to one of these battleground...

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Posted by | April 8, 2013
Why Screenwriters Make the Best Organizers: Using Storytelling to Build Empathy

When you watch that six-minute silent montage at the beginning of Pixar's UP, you probably start sobbing like a small child. But why? Great storytellers know how to build empathy...

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Posted by | April 8, 2013
Shake It Up: Getting Savvy and Successful at Driving Organizational Change

Do you feel your organization is falling behind or even failing at its purpose? Do you feel organizational change has become harder to achieve? Many progressives feel this way, yet...

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Posted by | April 8, 2013
What the F*** Do We Know? Applying Scientific Research to Elections

Don’t be that person who’s all, “Well, I did X on this race and we won...” Sure, we may have been involved in politics for years but really, what the...

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Posted by | April 8, 2013
Zero-Dollar Targeting

Analytics isn't just for PhDs or campaigns with billion dollar budgets. Using logistic regression in Stata, participants will learn how to make a model that predicts the likelihood that individual...

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Posted by | April 8, 2013
Kill the Press Release: Pitching Media in a New Media World

The press release was born in 1906, before the internet, mobile phones or television and just 10 years after the invention of radio. Since its birth, we've revolutionized the way...

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Posted by | April 8, 2013
How to Get Media and Breakthrough on Your Issue

The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape? Creative integrated (earned, paid, social) campaigns...

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Posted by | April 8, 2013
What are you doing on my site? Google Analytics for Tracking and Optimization

Do you know what people do when they get to your site? Google Analytics tells you things like how much time someone spends on a page or how quickly they...

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Posted by | April 8, 2013
Make It Pop: Using Data Visualisation To Understand What You’ve Done, are Doing and Should Do

We understand the importance of data-driven work in organizing, but how do we properly understand the data to be driven by them? This training will show you techniques for visualizing...

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Posted by | April 8, 2013
Play Your Way to a Theory of Change

As the '80s hit says: "One thing leads to another." That's the most basic description of a theory of change. If you want to make a difference in this world,...

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