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Posted by | June 27, 2022
Integrating Digital Advertising into Campaigns for Candidates and Causes

Digital campaigners face a sometimes overwhelming set of choices when they consider digital advertising these days. Facebook/Instagram, YouTube, programmatic, search, local media, paid influencers, enewsletters, internet radio, OTT...where to start,...

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Posted by | June 27, 2022
Winning Volunteer Teams Start Here

The strength of your volunteer team drives the strength of your effort. And while we all know the importance of skilled and motivated volunteer teams, building, training, and empowering them...

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Posted by | June 7, 2022
Deep Canvassing to Build a Bigger We

Join organizers from People’s Action and Pennsylvania Stands Up to learn how deep canvassing is being used in 2022 to persuade working class conflicted voters in a lasting way, mobilize...

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Posted by | June 2, 2022
Digital Opposition Research for Winning Digital Campaigns

When it comes to digital strategies, competitive intelligence and your opposition’s strategies aren’t a secret. Most of their strategies can be found in plain sight because everything in digital has...

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Posted by | June 2, 2022
“Oh, no. He wants to stop at Culver’s again”: Filming Your Candidate on the Go

Since the dawn of the motion picture age, people have been following political candidates around with cameras. But now you have to do it, and it’s hard to know where...

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Posted by | June 2, 2022
Using Time-tested Tactics to Evaluate and Boost Your Organizing

Organizing is hard work. Talking with people, creating relationships, and building leaders is what has, and will continue to, advance our movement. Our challenge is molding these moments into long-term...

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Posted by | June 2, 2022
There Is a Plan C: Increasing Abortion Access Online and By Mail

While we all prepare for a post-Roe future, the reality is that too many are already living it. With traditional routes of abortion access restricted and criminalization threatened, amplifying an...

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Posted by | June 2, 2022
Text Out the Vote: How to Use In-Bound Texting to Drive Voter Turnout

In the final month of the 2020 election, VoteAmerica launched a first-of-its-kind inbound Voter Helpline built with an SMS/Slack integration to connect voters in need with trained volunteers around the...

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Posted by | June 2, 2022
How to De-escalate Red Voters with Cooling Conversations

Deep canvassing and relational organizing are increasingly recognized as powerful tools for mobilizing supporters and persuading the undecided. Less well-recognized is their usefulness for demobilizing and moderating opponents. This workshop...

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Posted by | June 2, 2022
Anti-Blackness and You: How Non-Black People Perpetuate and Uphold Anti-Blackness

Understanding how anti-Blackness impacts political strategy and political discourse—and how it shapes our current socio-political moment—is critical. Join us for a workshop exploring what anti-Blackness is and how it is...

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