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Posted by | June 13, 2022
Lights! Camera! How to Let Your Star Shine ⭐️on Camera!

The most compelling medium to get your message across is video. Whether on TV or online video, live or recorded, your star needs to shine. Will you know what to...

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Posted by | June 2, 2022
Iterative Message Development: Message Test Early and Often for the Greatest Impact

Conventionally, writers and creators have tested messages at the last stage of production, such as which color in the background of a mailer or campaign advertisement is most likely to...

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Posted by | June 2, 2022
Mobile-ize Your Base: SMS Strategy, Content and Messaging for Impact

With 2022 advocacy, fundraising and GOTV outreach campaigns around the corner, we all know text messaging (SMS/MMS) will be front and center as a component of most campaign strategies. Whether...

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Posted by | June 2, 2022
How to Organize a Volunteer Social Media Crew

Potential volunteers are online, and we can give them something meaninful to do there. Let's organize your supporters to deliver your messages and calls to action on social media. This...

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Posted by | June 2, 2022
Engaging Your Online Community: How Your Supporters Can Help Spread Your Message Authentically

In today’s media environment where digital branding is pervasive, a different strategy needs to be adopted to engage and excite users. One key strategy is building an engaged online community...

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Posted by | June 2, 2022
Writing for the Web and SEO

Writing for the web is different than most other writing you've done: you have to consider what you want to say, but also how it will look on different screens...

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Posted by | June 2, 2022
Email Deliverability in a Post-Mail Privacy Protection World

You spend so much time writing emails to your supporters, but how can you ensure that your important messages end up in their inbox? Gmail, Yahoo, and other email providers...

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Posted by | June 2, 2022
We’re Gonna Need More Red Bull: An Email Rapid Response Training

Rapid response moments can completely change the trajectory of a campaign (electoral or advocacy)—not just for a day or week but for months or years. This training will cover how...

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Posted by | June 2, 2022
The Bernie Digital Media Model

There is a large focus year after year on paid media and paid digital media, but our movement and Democrats writ large tend not to focus on the importance of...

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Posted by | June 2, 2022
Sick and Tired of Conflict? Transforming Toxic Cultures Into Healthy Ones

Ready to walk away from your workplace or organizing spaces? Tired of nothing but drama? Just want to do the work you love without constantly being part of interpersonal or...

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