The most compelling medium to get your message across is video. Whether on TV or online video, live or recorded, your star needs to shine. Will you know what to...
The most compelling medium to get your message across is video. Whether on TV or online video, live or recorded, your star needs to shine. Will you know what to...
Conventionally, writers and creators have tested messages at the last stage of production, such as which color in the background of a mailer or campaign advertisement is most likely to...
With 2022 advocacy, fundraising and GOTV outreach campaigns around the corner, we all know text messaging (SMS/MMS) will be front and center as a component of most campaign strategies. Whether...
Potential volunteers are online, and we can give them something meaninful to do there. Let's organize your supporters to deliver your messages and calls to action on social media. This...
In today’s media environment where digital branding is pervasive, a different strategy needs to be adopted to engage and excite users. One key strategy is building an engaged online community...
Writing for the web is different than most other writing you've done: you have to consider what you want to say, but also how it will look on different screens...
You spend so much time writing emails to your supporters, but how can you ensure that your important messages end up in their inbox? Gmail, Yahoo, and other email providers...
Rapid response moments can completely change the trajectory of a campaign (electoral or advocacy)—not just for a day or week but for months or years. This training will cover how...
There is a large focus year after year on paid media and paid digital media, but our movement and Democrats writ large tend not to focus on the importance of...
Ready to walk away from your workplace or organizing spaces? Tired of nothing but drama? Just want to do the work you love without constantly being part of interpersonal or...