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Posted by | June 1, 2016
How to Make Your Content Go Viral (Maybe)

Do you have a boss telling you to make everything go viral? It's ok. This is a safe space. Upworthy returns to explain what can actually (maybe) make your content...

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Posted by | April 25, 2016
Making it Rain: Donor Research and Baller Asks

Improving your fundraising is critical, whether you're running a small grassroots campaign or running for office. Our exercise-based curriculum will help you learn hands-on how to research donors and ask...

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Posted by | April 25, 2016
Advanced Organizing Strategies for Immigration and Criminal Justice

The Illegal Immigration Reform and Immigrant Responsibility Act of 1996 created the pathways to the criminalization of immigrants that we know today. Since then, millions of immigrants have languished in...

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Posted by | April 25, 2016
Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Back by popular demand! Earned media can be one of the most important (free) resources on your campaign, especially if you are strapped for cash. Our exercise-based curriculum will help...

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Posted by | April 25, 2016
Presence and Authenticity: How to Be a Media Star

Great actors save mediocre plays—but great plays never save mediocre actors. What is more memorable: the message or the messenger? In today's celebrity culture, skilled media talent dominates the narrative....

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Posted by | April 25, 2016
Oppositional Messaging: How to Marginalize your Opponents While Uplifting Your Values

Organized racist movements use sophisticated messaging platforms to advance their bigoted agenda. Pushing back in this political climate requires effective, consistent messages to marginalize your opponents, frame the issue based...

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Posted by | April 25, 2016
Extreme Makeover, Website Edition: How to Optimize Your Website and Reach Your Campaign, Fundraising and Engagement Goals

Websites are an integral way to communicate with your audience and engage them to take action, from signing petitions to donating money to spreading the word about your organization. But...

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Posted by | April 22, 2016
Second Nature: Design to Grab Attention in Seconds

Why'd you stop and like that article in your Facebook feed? What made you notice that billboard? Why do you love reaction gifs? In an ever-growing world of stimuli, what...

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Posted by | April 22, 2016
The #1 Way to Engage Your People

Engagement isn’t a trend; it’s how we win. The problem is that most content strategies with engagement in mind are based on the idea of posting or emailing from a...

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Posted by | April 22, 2016
Make Your Own Microsite without Spending a Dime

In this workshop, you’ll learn enough HTML/CSS to create (and understand how to edit) your very own microsite. We’ll show you how to get your new website hosted for free...

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