Alexis McGill Johnson is the Executive Director of the American Values Institute, a consortium of researchers, educators, and social justice advocates focused on understanding the role of bias in our society. Previously she served as Political Director to Russell Simmons and as Executive Director of Citizen Change, a national nonprofit organization founded by Sean “P. Diddy” Combs to educate, motivate, and empower young eligible voters. Under Combs, she launched the Vote or Die! campaign, creating a new political model for reaching young people and people of color by mixing traditional grassroots mobilization with nontraditional consumer-based marketing methods. She serves as a private consultant to a variety of organizations, donors, and artists.