Measuring and Managing Your Online Paid Advertising Campaigns
i.e. Don't just throw money at the Internet in buckets and hope something sticks. Many campaigns and organizations know they need to do some kind of online outreach, including paid advertising. But they don't know where to begin, or how to track whether what they're doing actually worked. We'll talk about congressional campaigns as case studies, from perspectives both within and outside the campaigns.
Brian Keeler has a diverse, broad-based background in political activism, citizen journalism, Internet community development, business consulting and the performing arts. In 2006, Brian was a groundbreaking Netroots NYS Senate candidate with extensive online exposure. His campaign developed unique methods for utilizing the progressive on line community and was the first to hold a “blograiser,” a combined real-time and virtual fund-raising event. Brian is the co-founder of the blogs The Albany Project, Political Cortex and ePluribus Media.
Laura is an internet & communications consultant and social entrepreneur (ShoppingforChange.com). She's currently a Senior Digital Strategist for PowerThru Consulting, a nimble team of progressive tech strategists with real-world experience building membership and activating people-power to serve the common good. Laura has consulted on internet strategy and taught sessions around the country for progressive political campaigns, non-profits and small businesses. She ran the new media department for the Bill Halter for Senate primary campaign in 2010, and directed the Secretary of State Project after.
