Where's the Beef—and Where's the Sizzle? How to Stand Out Online
This workshop is an in-depth look at how to get your message heard in the congested online world using blogs, websites, e-mail and advertising.
John is the CEO of Grassroots Enterprise, a consulting firm that uses technology and creative communications to build grassroots movements. Previously, John launched DraftWesleyClark.com, one of the most successful Netroots movements to date. In 1998, he helped lead MoveOn.org in its initial days. John also created ActForLove.org, an activist dating site that promises the opportunity to "take action, get action." He has won numerous awards for his work, and was named one of the top five "PR Professionals of the Year" by PR Week. John holds a bachelor's from Wesleyan and a master's from Harvard.
