Theory of Change
A strong Theory of Change, presented transparently to your supporters, is the heart of all organizing. We'll be focusing in on how to create a solid Theory of Change expressed in your campaigns, actions and writing - both in blog posts and email messages. With a clear Theory ofChange, you will not only run more effective campaigns, but you will engage and retain more committed supporters.
Lola Elfman is the New Media Training Director for New Organizing Institute (NOI) and has organized many of NOI’s New Media BootCamps, the popular “unconference” RootsCamp, and other new media and movement building trainings. Lola’s goal is to build capacity in the progressive movement by training organizers and campaigns how to bridge the foundations of engagement organizing with cutting edge online tools and resources to win strategic issue and electoral campaigns.
Prior to her work with NOI, she served as the Internet Director for Phil Angelides’ 2006 campaign for Governor in her home state of California. She also worked for M+R Strategic Services’ eCampaigns team helping non-profit organizations plan and implement online advocacy and fundraising campaigns. Before entering into the political sphere, Lola was an art teacher and photographer with a passion for creative education and social change. She is a graduate of Tufts University and The School of the Museum of Fine Arts, Boston.
She is the proud pug-mom to Lulu the Pug, who you can follow on twitter, @luluthepug. You can follow Lola on Twitter too… @lalalola.
At the New Organizing Institute, Matt Stempeck trains campaigns, non-profits, and social startups in effective online campaigning. Prior to NOI, Matt worked the web for change at Americans for Campaign Reform and EchoDitto. Matt also co-hosts the Washington, DC chapter of NetSquared.
