Crafting Your Message and Making It Stick
Candidates from President to city council need a concise, memorable, persuasive message. This session will cover how to develop and refine that message. A good message is critical to everything a campaign from door knocking to TV spots. It is often the difference between victory and defeat. John Rowley has helped hundreds of Democratic candidates from coast to coast develop their message and deliver their message. He will share the tools of the trade in this 75 minute session.
John first worked as a TV and radio reporter in Iowa. He has produced TV and radio commercials for over 200 campaigns and was the youngest principal in a Democratic media firm in the Democratic party when he and Bill Fletcher formed Fletcher and Rowley Consulting, Inc. Rowley is now president of Fletcher Rowley Riddle (FRR Media). The firm has won more legislative races for Democrats that any other Democratic media firm. The firm has an 85% win record for women candidates and an 87% win record for African-American candidates. His firm has never worked for a Republican candidate.
