SMS Outreach: What Works, What Doesn’t, and What’s a Waste of Your Time and Money

SMS Outreach: What Works, What Doesn’t, and What’s a Waste of Your Time and Money

Session Type(s): Training

Training Tag(s): Advanced Digital Organizing

Starts: Thursday, Aug. 10 10:30 AM

Ends: Thursday, Aug. 10 11:15 AM

Room: Embassy C

The hottest new tactic of the 2016 election cycle was peer-to-peer texting. It’s a powerful, scalable, and cost-effective organizing tactic that can complement both field and digital programs. But do you know how to run a program, what worked, what’s hype, and what’s possible? If you answered “no” to even one of those questions, you should attend this training. In 2016, Vote.org sent 6.3 million messages via peer-to-peer SMS, including just under 1 million on Election Day alone, making our program one of the largest in the country. We promise a lively session packed with the information you need to get your own program up and running.

This training is best suited for organizers and consultants who have a background in either digital or field organizing and are looking for opportunities to grow their audience, more deeply engage, and be more nimble and efficient.

Trainers

Debra Cleaver

Debra Cleaver has been working at the intersection of technology and democracy since 2004. She currently serves as the Founder and CEO of Vote.org, a nonpartisan nonprofit digital voting organization that aims to use digital technology to remove barriers to voting and increase voter turnout. Under Debra’s leadership, Vote.org won the prestigious Knight News Challenge in 2015, and was accepted into Y Combinator’s 2016 Summer Cohort. Her work has been featured in Forbes, Mic, The Huffington Post, and Bustle.

Other sessions: Using SEO for Social Change, Profit and Fame!

my website