SMS Outreach: What Works, What Doesn’t, and What’s a Waste of Your Time and Money

SMS Outreach: What Works, What Doesn’t, and What’s a Waste of Your Time and Money

Session Type(s): Training

Training Tag(s): Advanced Digital Organizing

Starts: Thursday, Aug. 10 10:30 AM

Ends: Thursday, Aug. 10 11:15 AM

Room: Embassy C

The hottest new tactic of the 2016 election cycle was peer-to-peer texting. It’s a powerful, scalable, and cost-effective organizing tactic that can complement both field and digital programs. But do you know how to run a program, what worked, what’s hype, and what’s possible? If you answered “no” to even one of those questions, you should attend this training. In 2016, Vote.org sent 6.3 million messages via peer-to-peer SMS, including just under 1 million on Election Day alone, making our program one of the largest in the country. We promise a lively session packed with the information you need to get your own program up and running.

This training is best suited for organizers and consultants who have a background in either digital or field organizing and are looking for opportunities to grow their audience, more deeply engage, and be more nimble and efficient.

Trainers

Debra Cleaver

Debra Cleaver has been working at the intersection of technology and democracy since 2004. She currently serves as the Founder and CEO of Vote.org, a nonprofit that leverages technology to permanently increase voter turnout. In 2016, 6.5 million people visited the Vote.org website; 675,000 used the voter registration tool; 860,000 used the absentee ballot tool; 1.2 million checked their voter registration status; and 2.2 million people signed up for email or SMS election reminders. Vote.org also piloted the first-ever SMS voter registration drive, and ran the single-largest Election Day GOTV drive in the nation.

Other sessions: Using SEO for Social Change, Profit and Fame!

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Hillary Lehr

Hillary Lehr

Building out Hustle’s Client Success team from the ground up. Our top-notch team has tripled in just six months! We manage the successful training, support and engagement with Hustle clients as they break records of response and conversation rates with 50+ million genuine conversations over text. Previously at Rainforest Action Network, Global Exchange, and Brigade.

Other sessions: Time to MOBILE-ize! Mobile Tools for Digital and On-the-Ground Action, Master Class: Hustle

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