Facebook Ads: Strategies for Success

Facebook Ads: Strategies for Success

Session Type(s): Training

Training Tag(s): Advanced Digital Organizing

Starts: Thursday, Aug. 10 1:00 PM

Ends: Thursday, Aug. 10 2:15 PM

Room: Embassy F

You’ve boosted a post here or there, dabbled in the Ads Manager, maybe even taken a peek into Power Editor once or twice, but now you’re looking to take your Facebook campaigns to the next level. Join Facebook’s Tatenda Musapatike and Marcus Raimondi to learn tips and tricks to help you streamline your campaigns and better achieve your organizational goals with Facebook advertising. Topics covered will include: Objective-based campaign structure, creative, and bidding; Facebook ad interfaces (Ads Manager and Power Editor); basics of Facebook ads reporting; and leveraging the Facebook Pixel.


Tatenda Musapatike


Tatenda is a client solutions manager for Facebook who works on the Democratic Independent Expenditure business and is based in Washington DC. She can be found running around DC (literally), or practicing/teaching yoga. She loves Scandal, onesies, and Malbec.

Other sessions: Harnessing the Power of Digital-first Content