Look Alive! Communication Strategies for Direct Action and Rapid Response

Media is a key component to the majority of communication/outreach strategies, yet many lack the training necessary to be truly effective. In this training, you’ll learn how to create, develop, and implement successful communication campaigns for direct actions and rapid response situations. The last part of the training will include an interactive simulation activity during which participants will be asked to implement the skills shared during the training by creating a media strategy responding to a given scenario.

This training is intended for all levels. This training is great for grassroots organizers, social media influencers (or those who wish to be), spokespersons, people interested in resistance movements and anyone responsible for communications efforts.

Trainer