How to Turn a Social Media Moment into a Traditional Media News Story (and Get Funding for It!)

How to Turn a Social Media Moment into a Traditional Media News Story (and Get Funding for It!)

Session Type(s): Training

Training Tag(s): Communications

You’re at Netroots, so we already know you can put together killer social media campaigns. But before you bask in your digital glory, do you also leverage your social media success to get earned coverage in traditional media—turning your online moment into the breaking news story of the day? For every organizer or digital staffer who has ever had to convince your executive director, board, or funders why these social media moments have impact, this session is for you. Learn from the team that brought you campaigns like #CanYouHearUsNow, #MuslimsReportStuff, and #LetMIAVote, and your campaigns will be making headlines in no time.

Attendees should know at least the basics of Facebook and Twitter to advocate for their issues, as well as some knowledge of how to measure if a campaign is successful. We’ll take it from there.

Trainers

Dorry Levine

Dorry Levine

Dorry Levine is the Digital Director at ReThink Media. She tracks the latest trends and developments in social media, and uses that knowledge to craft digital strategies to advance the work of ReThink member groups and collaboratives. She analyzes social media metrics and uses that data to improve digital campaigns. Dorry provides trainings to ReThink members, community, and staff on social media best practices and cutting-edge tips. Some of her recent trainings have included “Building Your Expert Profile,” “Building an Echo Chamber With Social Media,” and “Hill Advocacy Using Social Media.” She also is one of ReThink’s accidental graphic designers and meme creators, and she greatly enjoys sharing a good gif (hard-G).

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