Session Type(s): Training
Training Tag(s): Communications
Starts: Thursday, Aug. 10 10:30 AM
Ends: Thursday, Aug. 10 11:45 AM
Room: Embassy A
This training will touch on how award-winning advertisements like Echo, Cards Against Insanity, Tasty, and Sold to the Highest Bidder came about, impressing that it’s possible to execute smart, creative ads that work online despite short timelines and small budgets. Participants will leave with a better understanding of how to conceptualize and execute new kinds of political creative, and how to get their clients and candidates to buy in to a different approach.
This training is for all audiences. Takeaways are focused on those who have some background in political advertising but would be beneficial to anyone interested in video.