Using SEO for Social Change, Profit and Fame
Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Thursday, Jul. 14 3:30 PM (Eastern)
Ends: Thursday, Jul. 14 4:45 PM (Eastern)
SEO is straight up magical. It’s free, easy, and can drive millions of visitors to your website. I’ll show you how I used SEO to secure top Google placement for almost any search related to voting, driving millions of visitors to LongDistanceVoter.org. We’ll share our case study on how LDV registered 100,000 voters in 2012 on just $5000. During the training, you’ll learn five things you can immediately do to your website to improve your search engine ranking and reach more visitors without spending any more money.
This is an intermediate to advanced level training for people who love the internet, love user-generated content, know HTML and have administrative access to at least one website. Bring your laptop and your admin password so you can get under the hood of your website and start making changes.
Trainer
Debra Cleaver
Debra Cleaver has been working at the intersection of technology and democracy since 2004. She is the founder of VoteAmerica, Vote.org, ElectionDay.org, Long Distance Voter, FutureVoter.com, and Ready Set Vote. She’s an alum of both Y Combinator and Pomona College, and a former DRK distinguished entrepreneur. Debra’s work has been featured in The New York Times, Washington Post, MSNBC, C-SPAN, WIRED, SOCAP, Bloomberg, BBC, Buzzfeed News, Forbes, and more. When she’s not working or sleeping, Debra can be found hanging out in San Francisco with her her 19 year old cat, Ramona Quimby Cleaver (aka Mona).
Other sessions: Extreme Makeover, Website Edition: How to Optimize Your Website and Reach Your Campaign, Fundraising and Engagement Goals