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What are you doing on my site? Google Analytics for Tracking and Optimization

Session Type(s): Training

Starts: Friday, Jun. 21 10:30 AM

Ends: Friday, Jun. 21 11:45 AM

Room: Marriott Ballroom 5/6

Do you know what people do when they get to your site? Google Analytics tells you things like how much time someone spends on a page or how quickly they bounce; but using events, social tracking and in-page analytics, you can follow them as they navigate your site. Want to know where people are getting stuck? What actions are they taking and where? How do they move through your site? How can you optimize your site based on this information? We’ll teach you using a case study from YourFuckingPollingPlace.com to show you how we tracked and optimized in real time.

Trainers

Nick Catalano

Nick Catalano

Inspired as a high school student by the online organizing behind the Howard Dean for America presidential campaign, Nick Catalano has dedicated himself to exploring ways of mixing technology and politics in innovative new ways. After graduating from Loyola University Chicago in May 2011 Nick joined the New Organizing Institute as New Media Manager, handling the technical aspect of digital organizing at the organization. In 2012 Nick became NOI’s Technology Manager, expanding his role in managing and assisting with the technical needs of all the organization’s programs.

In June 2013, Nick joined Organizing for Action as a backend developer.


Evan Rowe

Politics, the internet, advertising, and analytics can make for a complicated mix. Evan works to make them both simpler and more powerful in his role at Google. As Analytical Lead for Progressive Elections and Issue Advocacy, Evan has helped hundreds of campaigns – big and small alike – figure out how to connect online with voters and activists in all 50 states since 2010.


Netroots Nation 2014