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Women Rule: Keys for Social Media and Electoral Success

Session Type(s): Panel

Starts: Thursday, Jun. 7 9:00 AM

Ends: Thursday, Jun. 7 10:15 AM

Room: 551

Studies show women voters are the key to election success and that women rule social media platforms. But few candidates or causes use those tools to effectively engage those crucial women voters. What’s working—and what isn’t—when it comes to social media outreach to women? This panel will focus on successful case studies and tips for effective engagement, as well as what backfires when trying to persuade these influencers to support your efforts.

Women Rule: Keys for Social Media and Electoral Success

Miss this panel? No problem! Here’s what happened.

Storified by Netroots Nation · Thu, Jun 07 2012 14:16:08

The panelists arrived ready to break down social media and electoral success.
RT @womensmediacntr: Social media mavens @CarolJenkins, @PunditMom, @Anita_Sarah, @veronicaeye! #NN12 http://yfrog.com/es5jlopnjCarly Karmel
They talked about how women want to be engaged:
"women want authentic engagement with people online and the people doing that well are brands and marketers" via @PunditMom #nn12Sarah Burris
"Women don’t want to be talked at, they want to be talked with!" – @PunditMom #nn12 Shanelle Matthews
They also highlighted companies and politicians who are doing this well.
.@PunditMom points to Disney as an example of a brand that directly engages and reaches out to moms. #NN12 #NN12womenBarnacle
@punditmom gives shout out to @Sengillibrand for particularly effective engagement of women online #Nn12Gloria Pan
Women are online and should not be ignored.
RT @lovenheim: fast facts: On any given week, 36M #women are online; 59% of @Twitter users are #women — @punditmom #NN12Doug Pennington
Joanne Bamberger on what pols need to do to reach women: Use social media! Women are the majority of social media users. #NN12 @momsrisingElisa Batista
.@CarolJenkins: think of the role that media plays; if women aren’t participating at highest levels, voices not heard #NN12 #NN12womenBarnacle
They offered tips for engaging with women online.
.@PunditMom: politicians need to not just ask potential voters to do things for them, need to directly engage #NN12 #NN12womenBarnacle
.@PunditMom contrasts @elizabethforma’s Twitter engagement w/many pols who have a ton of followers but follow no one. Bad form. #NN12 #rm551womensmediacenter
.@CarolJenkins says she thinks pols underestimate women’s intelligence & that’s why the weak engagement. Don’t talk down to us! #NN12 #rm551womensmediacenter
Parting advice for campaigns to reach women online? @PunditMom: GET ONLINE. Spend just a day or 2 learning how it works! #NN12 #rm551womensmediacenter

Panelists

Veronica Arreola

Veronica Arreola

Veronica I. Arreola is an accomplished blogger, women’s rights activist and mother. Her blog, Viva la Feminista, has been named a top political blog by Blogher, Type-A-Mom and Latinos in Social Media (LATISM). Veronica’s work on behalf of women and girls has been recognized by her coworkers with a UIC Woman of the Year award, the community with a Chicago Foundation for Women Impact Award and the White House with an organizational Presidential Award for Excellence in Science, Mathematics and Engineering Mentoring. Media appearances include WGN-TV News, NBC Nighty News, Chicago Tribune and CBS 2 Chicago. Her writing has appeared in Bitch magazine, Ms. magazine and NPR.org. A life-long Chicagoan, Veronica believes that the Cubs will win the World Series in her lifetime and a woman will be elected President.

my website


Joanne Bamberger

joanne.bamberger

Joanne Bamberger, author, journalist, political/media strategist & recovering attorney, is the author of Mothers of Intention: How Women & Social Media are Revolutionizing Politics in America. She is the publisher of The Broad Side, a digital magazine of women’s commentary. A new media expert & authority on women’s political involvement, Joanne has written for AOL’s Politics Daily, CNN.com, USA Today, the Washington Post, & more. Her commentary has appeared on CNN, MSNBC, Fox News, Good Morning America, among others. Joanne was awarded the 2013 Campaign Tech Advocacy Innovator award for her research/writing on the direct & indirect affect women in non-political online venues have on political & policy discussion. In 2011, she was one of Working Mother Magazine’s Most Powerful Women in Social Media & was nominated for the Women’s Media Center Social Media Award. As a consultant, she works with various organizations to connect them women online influencers.

my website


Carol Jenkins

Carol Jenkins

Carol Jenkins is an award-winning writer, producer and media consultant. She is a sought-after speaker and writer on issues relating to the media, specifically the participation of women and people of color; women’s participation in the political and economic structures in the US; and the health of women in developing countries, particularly on the African continent.

An Emmy-winning former television journalist, she was founding president and board member of The Women’s Media Center, the groundbreaking non-profit aimed at increasing coverage and participation of women in the media.

Her distinguished journalism career includes anchoring the evening news for WNBC-TV, hosting her own daily talk show, Carol Jenkins Live, and covering presidential and mayoral politics. Her award winning international reporting included the release of Nelson Mandela from prison in South Africa.

my website


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