How to Make Clicks Mean Something: Strategic Planning for Online Campaigns
Session Type(s): Training
Starts: Saturday, Jun. 9 10:30 AM
Ends: Saturday, Jun. 9 11:45 AM
Room: 555
Online activism can be as meaningless as people clicking on a web page, or powerful enough to change this country—it all depends on your strategy. This training will teach you how the Progressive Change Campaign Committee (PCCC) plans the kind of high-impact, attention-getting online campaigns that have helped us and others accomplish powerful things like strengthening financial reform and drafting Elizabeth Warren into the Senate race in Massachusetts. Come and learn how keen strategy, theory of change, building momentum, and reporting back combine to create online campaigns with strong effects in the real world.
Trainers
Jason Rosenbaum
Jason is an activist, organizer, and musician living in Washington, DC. At the PCCC, he helps bold progressive candidates run great new media programs and campaigns for internet freedom and against cuts to the safety net.
Other sessions: New Media on the Campaign Trail: Case Studies from Winning Programs
