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Making Sense of Polling Data

Session Type(s): Panel

Training Tag(s): Elections, Technology / Data / Innovation

Starts: Saturday, Jun. 9 3:00 PM

Ends: Saturday, Jun. 9 4:15 PM

Room: Ballroom D

This panel will share insights to help you interpret the next set of polling data you see. We’ll discuss the huge challenge of sampling cell-phone-only households, whether mainstream media outlets should start covering automated polling, the current state of polling over the internet and whether social media has a role to play in measuring public opinion.

Watch live streaming video from freespeechtv at livestream.com

Making Sense of Polling Data

Miss this panel? No problem! Here’s what happened.

Storified by Netroots Nation · Sat, Jun 09 2012 16:24:53

Up next, making sense of polling data with @MysteryPollster, @followers_count @margieomero, and @dcwilsonphd #nn12Matt McDermott
Panelists discussed the importance of modernizing polling techniques.
Panel on making sense of polling data–no surprise that only calling land lines will get you an older, right-wing poll bias #nn12Ilissa Gold
.@MysteryPollster discussing @pewresearch on 2010 election, finding 5.1 pt. margin of error when polling doesn’t include cell phones. #nn12Matt McDermott
"for the volunteering and civic engagement q’s the telephone survey exaggerated the numbers" #polling #data #NN12sgodsay
how a survey is fielded often depends on the resources and money available #data #polling #NN12sgodsay

Moderator

Greg Dworkin

Greg Dworkin

Greg Dworkin, M.D., is a Daily Kos contributing editor, and has been active on the site since 2003. Areas of special interest include polling data, media coverage of politics and public health.

Dr. Dworkin is a founding editor of Flu Wiki (www.fluwiki.info) and its sister site, the Flu Wiki Forum (www.newfluwiki2.com). Flu Wiki has been cited for excellence by diverse sources such as Science magazine and the Harvard Business Review, and linked by local public health departments, NGOs and media sources. Dr. Dworkin has lectured on the topic of Flu Wiki, public health and the internet at the UCLA School of Public Health and at CDC’s Leaders to Leaders conference.

Dr. Dworkin is Chief of Pediatric Pulmonology and Medical Director of the Pediatric Inpatient Unit at Danbury Hospital in Danbury CT.

my website


Panelists

Mark Blumenthal

mark.blumenthal

Mark Blumenthal is the senior polling editor of the Huffington Post and the founding editor of Pollster.com. Along with Pollster co-founder Charles Franklin, he received the Warren J. Mitofsky Innovators Award for Pollster.com from the American Association for Public Opinion Research (AAPOR). Blumenthal worked in the political polling business for more than 20 years, conducting and analyzing political polls and focus groups for Democratic candidates and market research surveys for major corporations.

my website


Jon Cohen

Jon Cohen is director of polling and polling editor at The Washington Post. He is responsible for conceptualizing, implementing and analyzing all Post polls, and co-directs the Post-ABC and Post-Kaiser surveys. He instituted the Post’s polling blog, and frequently discusses public opinion on radio and television. He also crunches exit poll numbers, providing guidance for the Post’s election night decision operation.

Jon recently served on the executive council of the American Association for Public Opinion Research (AAPOR). In addition to The Washington Post, his work has appeared in Public Opinion Quarterly and other publications. Before joining the Post, he was assistant polling director at ABC News in New York and associate survey director at the Public Policy Institute of California in San Francisco. He holds an M.A. in political science from the University of California, Berkeley and is a graduate of Johns Hopkins University.


Margie Omero

President & founder of Momentum Analysis, a Democratic public opinion research firm in Washington, DC. Clients have included the DNC, the DCCC, EMILY’s List, Members of Congress, non-profits, labor unions, & campaigns from City Council to US Senate. An award-winning pollster, named both a “Mover and Shaker” by Campaigns & Elections magazine, and one of “50 Politicos to Watch” by Politico. Founded Working Women for Virginia, the only organization to run television advertising against now Governor McDonnell’s extreme views on women.

Work as a pollster.com/Huffington Post blogger has appeared on Hardball, in ABC’s The Note, the Washington Post, and in Salon.com.Frequently comments on political trends, and appears regularly on television, radio, and in print, including election-night coverage for networks around the world.

my website


David C. Wilson

David C. Wilson

David C. Wilson, Ph.D. is a professor in the Departments of Political Science and Internal Relations, and holds joint appointments in the Department of Psychology, and the Black American Studies Program at the University of Delaware. He is also the Coordinator of Public Opinion Initiatives at the University’s Center for Political Communication. He specializes in political psychology, public opinion and polling, group attitudes, organizational behavior, and survey research methodology. Prior to his work at the University of Delaware, he held senior positions with the Gallup Polling Organization, and worked on several national surveys examining topics ranging from workplace creativity to prejudice in politics. Professor Wilson earned his bachelor’s degree in government from Western Kentucky University, and multiple master’s degrees – MPA (public policy and administration) and MA (political science) — and a PhD in political science from Michigan State University.

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