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New Media on the Campaign Trail: Case Studies from Winning Programs

Session Type(s): Panel

Training Tag(s): Elections

Starts: Saturday, Jun. 9 1:30 PM

Ends: Saturday, Jun. 9 2:45 PM

Room: 551

Every campaign talks about new media, but too many stop at Facebook and Twitter. Successful campaigns leverage the full breadth of tools and strategies new media has to offer across all their departments to raise money, turn out volunteers and spread a campaign message efficiently and effectively. This panel will present case studies from successful new media programs like those run by the Elizabeth Warren campaign and her allies Eric Griego and Lois Frankel, with new media directors from these campaigns (along with the Progressive Change Campaign Committee) sharing the innovative strategies they’re using to win in 2012.

Moderator

Jason Rosenbaum

Jason Rosenbaum

Jason is an activist, organizer, and musician living in Washington, DC. At the Action Network, he helps design and build new online organizing tools for progressives.

Other sessions: How to Make Clicks Mean Something: Strategic Planning for Online Campaigns

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Panelists

Audrey Edmonds

audrey.edmonds

In June, Audrey hopes to be fresh off a primary win for one of this year’s top progressive candidates, Eric Griego. She currently serves as the Digital Communications Director at the Eric Griego for Congress campaign in Albuquerque, NM.

Previously, she served as Online Communications Specialist at the Maryland State Education Association, a state affiliate of the National Education Association and EarthShare, a national environmental nonprofit.

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Brandt McCool

brandt.mccool

Brandt McCool is currently the New Media Director for Progressive Lois Frankel’s campaign for Congress in South Florida. Lois is the former Mayor of West Palm Beach and a progressive fighter.

Brandt is a native Kentuckian and has worked on several statewide campaigns. He was the internet director for Jack Conway’s 2010 Senate campaign, and his last position before coming to South Florida was Deputy Campaign Manager for Adam Edelen’s campaign in Kentucky.

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Lauren Miller

lauren.miller

Lauren Miller served as digital director for Elizabeth Warren’s historic 2012 Senate campaign in Massachusetts, and she continues to manage Senator Warren’s online communications, outreach, and fundraising strategy.

From 2013-2014, she was a senior director at Bully Pulpit interactive, the largest digital marketing firm of the Democratic Party. Most notably, Lauren led BPI’s work on Marty Walsh’s underdog mayoral campaign in Boston, serving as the campaign’s digital director for the preliminary and general elections.

Prior to joining the Warren campaign, Lauren spent more than six years at Blue State Digital, the technology and consulting firm best known for its work on BarackObama.com. As director of online communications, she built and managed a team of talented writers, social media experts, and content strategists in Washington, New York and London that ran programs for more than 100 political campaigns, advocacy groups, and nonprofit organizations.

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