How (and Why) to Advertise Online
Session Type(s): Training
Starts: Thursday, Jun. 7 4:30 PM
Ends: Thursday, Jun. 7 5:45 PM
Ever see an advertisement for a pair of shoes or your favorite vacation destination follow you around the internet?
There is no greater medium for targeting the individuals your campaign or organization need to deliver electoral, organizing or legislative victories. With digital use on the rise you need how to build an online advertising campaign that meets your goals. Attendees will leave knowing how to develop and optimize an online advertising plan using Google, Facebook, and other popular platforms and tools. Anyone can do it.
Andrew Roos is the Account Executive for Elections and Issue Advocacy team at Google, where he works with campaigns and political organizations around the country to maximize the impact of their advertising dollars. Prior to joining Google, Roos accumulated over a decade of experience working on political campaigns around the country ranging from local candidates to a presidential race. With a strong background in grassroots organizing he has been the campaign manager on six campaigns, ranging from very small to multi-million dollar budgets. He has worked on six gubernatorial races, managing four of them, and been involved in a number of tough primary battles. Notably, he was the Campaign Manager for former Democratic Governors Association Chair Jack Markell’s upset win in Delaware in 2008. Roos has BA from the University of Notre Dame, and attended graduate school at Brown University in the Department of Philosophy.
Digital Director for Workers’ Voice and Chris Murphy for U.S. Senate