Randomized Controlled Experiment Results to Win Your Campaign
Session Type(s): Training
Starts: Saturday, Jun. 9 1:30 PM
Ends: Saturday, Jun. 9 2:45 PM
New scientifically effective proven campaign tactics from the Analyst Institute. Randomized controlled experiments have been used by academics and political organizations for the past 10 years to uncover what works and what doesn’t when talking to voters. We will briefly recap old and new proven effective GOTV best practices and touch on findings from voter registration tests (focused on Latino Voters), volunteer and advocacy tests, television ad testing and more. As a progressive community, we have limited resources and it’s important that we maximize our efforts by employing tactics that are proven to be effective. You will leave this presentation with simple phrases, tools and tricks to help you win.
Regina Schwartz is the Deputy Director at the Analyst Institute. In her four years at the Analyst Institute, she has designed and implemented field experiments as well as conducted hundreds of trainings across the United States on scientifically-proven methods for increasing voter turnout and improving the effectiveness of political communication strategies. Prior to joining the Analyst Institute, Regina worked in the Washington Office of Congresswoman Gillibrand and was a field coordinator for the 2006 NY-20 Congressional election. Regina has experience with many other political organizations, including Rock the Vote, Dean for America, and Hillary Clinton’s Senate Office. Regina earned a BA in Social Studies from Harvard University, where she received Magna Cum Laude for her thesis entitled “Going Negative with America’s Youth: The Role of Negative Messaging in Attitude Formation.”
She was recently named a 2012 Rising Star by Campaigns & Elections magazine.