If you’re new to Netroots Nation, you can get a sense of what the event looks like by checking out our schedule overview. Below you can view panels, training sessions, keynotes and other content as sessions and speakers are confirmed. You also view a PDF of our printed program here.
If you’re looking specifically for the schedule grid, please click this link to view it.
Highlights for Netroots Nation 2014 include:
- A keynote featuring Sen. Elizabeth Warren (and more speakers to be announced soon)
- 80 panels and 40 hands-on training sessions
- A progressive film Screening Series
- An Ignite themed keynote, featuring fast-paced talks from movement leaders
- A kickoff party sponsored by the Michigan Senate Democrats and the DLCC
- A closing night party sponsored by Alliance for American Manufacturing
- A special Tech Tools Shootout and reception sponsored by Google, New Media Ventures and Netroots Nation
- Annual events including our pub quiz, comedy show and candidate reception and much more!
Training; Sat, 07/19/2014 - 03:00pm, 321
Organizations and activists often overlook high-value, low-cost ways to place their work before interested audiences. From personalized outreach to submitting guest pieces at niche sites, there are cost-effective and efficient ways to earn your work the attention it deserves. This training will provide tips, tricks and alternatives to mass dissemination of one-size-fits-all email blasts to put your work before audiences that are actively seeking the latest news from organizations and causes like yours.
Trainers: Chris Cassidy
Training; Fri, 07/18/2014 - 11:00am, 330 B
Many analysts are able to force Excel into doing the things they need. But once the data gets big enough, their VLOOKUPs and pivot tables break Excel, or force them to wait minutes to get data that should only take seconds. Learning how to utilize SQL can be daunting. Attendees will get hands-on experience in learning how to import their data, analyze it in ways that Excel makes painful and get back useable results.
Starting in mid-June you’ll be able to find materials for this session here: http://nn14.yahel.com/
Trainers: Yahel Carmon
Training; Sat, 07/19/2014 - 01:30pm, 320
From the Civil Rights era to the marriage equality and immigrant rights movements, forward-thinking social justice leaders, artists and advocates have designed and deployed culture change and pop culture intervention strategy to shift cultural narratives, upend long-held personal beliefs, galvanize unlikely allies and spark widespread public support for under-represented issues. While many agree that well-conceived cultural change and pop culture intervention strategies can dramatically accelerate the pace of social change, the progressive community has only just begun to formally map the theory, methods and creative practices that make these strategies effective. In this deep-dive workshop, participants will be guided through a hands-on exploration of the process of planning a long-term (pop) culture change strategy designed to bring progressive issues to the center of mainstream conversation.
Trainers: Bridgit Antoinette Evans
Training; Sat, 07/19/2014 - 01:30pm, 330 A
Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. Learn how to structure and write your emails to help create reader engagement and organizational identification. We’ll cover building a theory of change, creating a grabby lede, making a compelling ask and creating a long-term organizational narrative. This training is ideal for anyone starting an organizational email stream or looking to improve email performance.
Trainers: Elena Perez
Training; Thu, 07/17/2014 - 04:45pm, 330 A
How do you run a digital campaign on a budget? There are many things an organizer can do to affect change without a large budget—or even one at all. By approaching the issue through the lens of an organizer, anyone can run an effective digital campaign. Attendees will learn about past campaigns that have worked and what tools they can use to build a narrative and make change happen.
Training; Thu, 07/17/2014 - 09:00am, 321
Whether your goal is to reach new supporters or deepen existing connections, there are a variety of digital tools and platforms to take your outreach to the next level. This training covers how products like Google+, YouTube, and Hangouts can be used to communicate your message, engage in dialogue with stakeholders, and broaden your reach. Participants will learn how to
make the most of live events by streaming them and allowing remote viewers to participate online, embedding calls-to-action within YouTube videos, and more.
Training; Fri, 07/18/2014 - 03:00pm, 320
Over the last few years, the use of GOTV best practices derived from academic and private research have become standard on many campaigns, but we’re learning more every cycle. In this presentation, we will review the principles behind GOTV best practices that allow campaigns to generate more ballots cast per voter contact. We’ll also cover a handful of the latest findings that came out of 2012, and then preview the upcoming research topics of the 2014 cycle.
Trainers: Josh Berezin
Training; Thu, 07/17/2014 - 09:00am, 330 B
The netroots have been critical in turning a number of races from unlikely to viable, proving that sometimes our best volunteers are behind a computer screen. This session presents two successful case studies of online organizations mobilizing their memberships into offline actions. We will identify strategy, tools and best practices for successful volunteer engagement.
Training; Fri, 07/18/2014 - 03:00pm, 321
Most activists have projects they would love to do — but can’t, since they still need to pay the rent. This training will focus on how regular people can find money to sustain worthwhile projects, large and small, through crowdfunding, grants, and other creative means. It’s specially geared toward people working as independent media workers, but would also benefit those working at small nonprofits and progressive groups.
FunnyRapidResponse.Com: Making Hyper-Shareable Microsites That Change The Political Conversation Quick
Training; Sat, 07/19/2014 - 03:00pm, 330 A
Microsites – quick, simple novelty sites like EtchASketchRomney that often appear as near-immediate rapid response to something happening in the news.
They are increasingly a huge part of the online political conversation, whether it’s how organizations present their latest videos or how a sole activist decides to wreak havoc with a corporation or candidate for a day.These can be incredibly effective at capturing a news cycle – and incredibly cost-efficient, requiring minimal effort for maximum online reach. But they can also be an incredible headache if done wrong.
We’ll examine some of the best examples of sites that have done this right and wrong, and offer pointers to both organizations and individual activists on how they can turn around political-conversation-shifting microsites in no time flat, while making their effort worth it.
Trainers: Kelly Mears
Training; Thu, 07/17/2014 - 01:00pm, 321
Say goodbye to being overwhelmed by the information in Google Analytics. In this session, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas you can use to start improving your own site. (And to keep all of us focused on the data that matters after the session ends, you’ll receive a link to a dashboard template that you can save and use in your own Google Analytics account.)
Trainers: Yesenia Sotelo
Training; Sat, 07/19/2014 - 11:00am, 320
The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape? Creative integrated (earned, paid, social) campaigns can influence decision makers, persuade the public, provide legitimacy and be the difference between a winning campaign and a losing one. In this session you’ll hear from media and PR professionals about best practices and tips on how to make the most impact.