Website Address: http://www.shareprogress.org
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Brief description of company:
ShareProgress is a politically-progressive tech startup that’s offering organizations easy-to-use tools to encourage user sharing of online actions and content. 1% of all revenue raised by the company is donated to progressive non-profit groups.
What are some recent accomplishments or projects your company is working on?
Many progressive organizations have worked hard to optimize their emails and landing pages, but few have figured out the best ways to encourage users to share advocacy actions and compelling content with their social networks. Rather than every organization needing to do this individually, ShareProgress is doing extensive testing and development to create optimized share pages and web modules that can be integrated with organizations’ websites, significantly boosting their user sharing rates and providing them with data on how users are responding.
We also hope that ShareProgress can serve as a testbed and model for how entrepreneurs can advance the progressive movement through for-profit startups. By donating 1% of all revenue to progressive non-profits, we will help fund these causes, and simultaneously discourage conservative groups from using our toolset. Our hope is that others may use a similar approach in the future for starting their own progressive companies.
Tell us how both your company and convention attendees would benefit from your Hall booth?
ShareProgress is currently being incubated at CREDO Mobile, and will remain so until the end of July. During that period, we will not have any discretionary funds for outreach, so paying for a booth at Netroots Nation would be financially impossible for us.
If we were to get a free booth, it would give us a chance to let many more progressive organizations know that there are new tools out there that can amplify the reach of their online program. While we believe that donating a percentage of revenue to progressive non-profits will prevent our tools from being co-opted by conservatives, the tools will only directly benefit progressive organizations if they’re aware that they exist. A Netroots Nation booth would give us a lot more exposure in that space.
Having a presence at Netroots would also give us a chance to shine a brighter light on the issue of progressive for-profit companies. Events over the last year have soured a lot of people to the concept of progressive companies, particularly those providing digital tools, so being able to showcase a way that this can be done without compromising one’s vision could make more people believe that it’s possible and to encourage more engagement in that space.